Why deeserve Became an Equinix Data Centre Partner

Our expansion into the USA was also an expansion into the future. Find out why we became an Equinix data centre partner for the next leg of our journey.

Why deeserve Became an Equinix Data Centre Partner

While Cloud technology continues to make the world a little bit smaller every day, doing business overseas is still complicated.

As businesses expand, they naturally outgrow the technology they established themselves on – but entering a new market, in a new territory often requires a physical presence. Even if your business is data-driven. That’s because of the way data handling and data storage is protected by different governments, particularly with sensitive information.

This would mean that getting a foothold in a different country would be nearly impossible for the majority of businesses, were it not for data centre partnerships – and even then, it’s still not easy. Just getting hold of the hardware to start the process is a struggle at the moment, thanks to the tech supply chain issues plaguing the industry.

Still, when the time came to establish a physical location in the USA for one of our customers, we had to look to the future: we needed an international data centre partner that could fulfil our immediate goals, and be ready to take on more in the future.

You could say that we were spoiled for choice. There are more than 2,750 data centres in the USA alone. But after studying the data centre landscape in detail, we decided that our next installation had to be at an Equinix data centre, and that Equinix would become our next strategic partner.

The data centre in question was Equinix MI6 Miami, one of the most strategically important data centre sites in North America.

Read more – Private Cloud installation at MI6 Miami

Why we chose Equinix

  1. Global scalability across 33 countries, with 220+ data centres in 75 major cities
  2. Interconnection between sites, and direct lines into key locations
  3. Unbeatable uptime of 99.9999% across all data centres
  4. Purpose-built data centres: expertly run, highly secure, and fully optimised
  5. Excellent sustainability track record

About Equinix

Equinix owns and operates a network of 220 data centres (and counting), located in major cities around the world. Their data centres actually help to run the world’s biggest names in tech and Cloud: Google AWS, Azure, Oracle, staple services like Zoom – and even consumer media giants like Netflix.

Each Equinix data centre is highly secure and incredibly well managed. With interconnection between each data centre, seamless global operation is entirely possible, and offers businesses the most direct route to their end consumer, all through a single provider.

To add to this – the group as a whole boasts the highest uptime in the industry, at 99.9999%.

Equinix’s availability, scalability, and worldwide presence made it the clear choice for us, but there were benefits beyond this that we can pass down – not just to our clients, but the whole world.

Sustainable isn’t just a word

Equinix runs a corporate Sustainability Programme: a set of connected Environmental, Social and Governance (ESG) initiatives.

Read more – ESG compliance: is the Cloud environmentally friendly?

At minimum, Equinix data centres are as energy efficient as possible. All purpose-built data centres are designed to impose the very smallest footprint on the natural world. Locations near ice cold bodies of water – like TR1, by Lake Ontario – employ unorthodox natural cooling systems instead of energy hungry active cooling. Some locations are even using fuel cells for power, drastically reducing carbon emissions.

And the innovations keep coming. So far, Equinix has invested more than $129 million in energy efficiency upgrades, retrofits and improvements, and this figure is steadily increasing.

Sustainability isn’t just a word for Equinix; it’s action. It’s extremely impressive to see this kind of innovation in a notoriously energy-hungry industry.

Our customers get more with Equinix

Ultimately, it’s what Equinix can do for our customers that made them the top choice. We’ve been very careful in our choice of data centre partners in the past, precisely because of this. With Equinix data centres, we can give our customers a consistent level of quality across more locations than ever before.

That’s right – our installation at MI6 Miami is just the beginning. As our customers grow into new markets, our services can expand with them.

Strategic global data centre locations

MI6 Miami has become our gateway to the Americas, but because all Equinix data centre locations are interconnected, the scope for physical and virtual expansion is truly international – with unrivalled performance as a result.

With Equinix, we can offer our customers a foothold in any international location. This makes data residency and compliance easier to manage, gives end users the fastest possible service, and allows for great resilience.

This is the current list of countries with an Equinix data centre:

United States, Brazil, Chile, Canada, Colombia, Mexico, Peru, Bulgaria, Côte D’Ivoire, Finland, France, Germany, Ghana, Ireland, Italy, Netherlands, Nigeria, Oman, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UAE, UK, Australia, China, Hong Kong, India, Japan, Korea, Singapore

[See all Equinix locations]

So – where’s deeserve’s next data centre location going to be?

While we’d love to share, it’s strictly under wraps for now… So you’ll just have to guess until we make an official announcement. Needless to say, it’ll be an exciting step into a brand new territory for us and for our customers, and with a few new IT hardware sourcing tricks up our sleeve, we’ll be ready to turn this one around fast!

We Build the Tech – You Build the Business

We’re deeserve, experts in IT. Trust us to build your international digital infrastructure, so you can do business in the USA and beyond – thanks to our partnership with the world-class MI6 Equinix data centre.

Call us on 01509 80 85 86 or send your message to hello@deeserve.co.uk to get started.

More services to help

We offer a comprehensive range of IT services to suit all businesses - from "helpdesk"-style IT support to data centre hosting services.

Proactive IT Systems

Established solution partners

  • Microsoft
  • Hp
  • WatchGuard
  • cisco.

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